The Fresh Approach Ltd was established in 1989 under the name Kibwezi Growers with a focus of exporting horticulture products around the world. With time the company mandate grew as well as its clientele base to include the domestic market which lead the management to revamp the company identity under the name Fresh Approach Ltd. This was in line with the growing operations of the company which had diversified from selling French beans to marketing a wider array of fruits, vegetables and fresh produce.Traceability
Our products are traceable throughout the entire production chain, in order to guarantee food safety and limiting the risk of contamination. As an organization we are cognizant of EU legislation on food safety, General Food Law (EC) 178/2002).
Hygiene
Hygiene is of primary importance along the production stage from the farm to transporting of the product and its packaging. Employees, particularly those involved in the packaging of the product are provided with appropriate protective clothing. Fresh Approach also ensures that they are current on Public Health and Safety certificates.
Control & Testing
The company has put in place a number of controls to check food standards and address any non-conformities before they affect our products. In the field our Lead Agronomist with his team of Technical Assistants carry out farm/out growing monitoring to check on the use of correct pesticides and farming practices. They do regular farm audits and provide technical support to our farmers. Not only do we subject our food products to official government controls by KEPHIS (Kenya Plant Health Inspectorate Service); as a company we also carry out periodic testing of our products by SGS Ltd, the world’s leading inspection, verification, testing and certification Company as an extra measure to reduce risk to our clients.