- +254 20 233 7475
- info@freshapproachltd.com
Fresh Aproach
Guaranteed Freshness
Traceability, hygiene, control and testing — delivering the highest quality
produce from Kenya to the world since 1989.
Our History
The Fresh Approach Ltd was established in 1989 under the name Kibwezi Growers with a focus of exporting horticulture products around the world. With time the company mandate grew as well as its clientele base to include the domestic market which lead the management to revamp the company identity under the name Fresh Approach Ltd.
This was in line with the growing operations of the company which had diversified from selling French beans to marketing a wider array of fruits, vegetables and fresh produce.
Company Vision
To deliver the highest quality produce to our customers while ensuring fair
compensation to our farmers.
Our Commitments
Traceability
Our products are fully traceable throughout every stage of the production chain, ensuring the highest standards of food safety, quality, and transparency. Through robust traceability systems and rigorous quality controls, we are able to monitor products from source to final delivery, minimizing risks and enabling swift, effective responses whenever required. Our processes are aligned with internationally recognized food safety principles and industry best practices, reflecting our commitment to delivering safe and reliable products to customers worldwide
Hygiene
Hygiene is of primary importance along the production stage from the farm to transporting of the product and its packaging. Employees are provided with appropriate protective clothing.
Control & Testing
We have implemented comprehensive quality control measures throughout our operations toensure compliance with stringent food safety and quality standards. Regular inspections,monitoring procedures, and independent laboratory testing help identify and address any non-conformities before they impact our products. This proactive approach enables us toconsistently deliver safe, high-quality products that meet customer expectations and industrybest practices.
Featured Products
A selection from our premium catalogue
